Every year, Toyota dealership owners gather for a celebration of their achievements, and Toyota wants this meeting to be special. A 100,000+ sq ft raw space was transformed over the span of the two night affair. The event was created with the concept of surprise, based on the theme of “Ever Better.” The atmosphere changed every 30 minutes to heighten the experience of the event attendees.
Agency: George P Johnson + Spinifex
NIGHT 1 'Captivate'
NIGHT 2 'Studio T'