Salesforce transforms downtown San Francisco each year into Dreamforce National Park - an imaginative environment in which to connect and learn about their products. Moscone West houses the product launch zones on floors 2-3 where new innovations come to life in different parts of the national park setting - Lightning Rapids, Einstein Ridge, and Mulesoft Peak. Each zone had a different design aesthetic and product message specific to their location and usage case.
Winner of Best of Experiential 2019 by AdAge - https://adage.com/bestexperiential2019
Agency: George P Johnson