Dreamforce 2019

Salesforce

Thousands gather annually in downtown San Francisco for Dreamforce, a Salesforce conference. At Dreamforce, attendees connect and learn about how Salesforce’s products transform business. This year, the top floor of Moscone West was an area to experience how data collected through other Salesforce products come together to power analytics and AI.

Analytics Falls brought data to life through a waterfall theme. Much like falls are fluid and powerful, analytics churn through data to gain powerful insights. Large waterfall scenery pieces set the scene while a 70' LED screen with cascading waterfall graphics provided customer messaging for demos. A sustainability waterfall interactive took attendees through the Benioff Ocean Initiative while leveraging visual analytics. The space also provided a theater as well as workshops and consultations to round out the learning experience.

Set across from Analytics Falls was Einstein Summit which completed the intelligence journey on the top floor. The summit is the highest point and allows for a view of the surrounding landscape, or a view of all Salesforce’s products and customers. An interactive gondola, the smartest way to reach the summit, provided attendees an opportunity to learn about the power of Einstein Voice through an entertaining ride experience. This zone also included a summit cave styled theater, a giant Einstein Voice demo, consultations and workshops.

Agency: George P Johnson