CES
Toyota
CES is the venue for Toyota to communicate their new technology efforts. In 2016, they displayed two concept vehicles, the FCV+ and the Kikai, and demos of AI technology and Agent+, a new navigation interface. The high tech face of Toyota was interpreted through a darker, moody color palette and angular architecture which clearly separates it from the auto manufacturing side of the company.
Agency: GPJ + Spinifex
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