Dreamforce 2018
Salesforce
Salesforce transforms downtown San Francisco each year into Dreamforce National Park - an imaginative environment in which to connect and learn about their products. Moscone West houses the product launch zones on the second and third floors where new innovations come to life in different parts of the national park setting - Lightning Rapids, Einstein Ridge, and Mulesoft Peak. Each zone had a different design aesthetic and product message specific to their location and usage case.
Winner of Best of Experiential 2019 by AdAge - https://adage.com/bestexperiential2019
Agency: George P Johnson